Along with amazing orange chicken and other wok tossed delights, Panda Express is an ambassador of Chinese culture in America. They turned to us to help imagine a digital presence and campaign visuals for their Chinese New Year Celebration. We created a microsite that conveyed universal celebration themes like food, family and fireworks and developed a really fun page to help engage and inform viewers about Chinese New Year. The site was promoted digitally and through a collaboration with ABC's Fresh Off the Boat.
Along with the site, we created animated HTML5 ads and other visuals that were deployed in Panda's large, multi-channel digital campaign.